Pardon me, Dave. I should probably check to make sure that today’s title is not in some way copyrighted (a la, Mornning Coffee Notes). But the title suits the mood. Like a good coffee bean, sometimes you have to be burned, ground up and then steeped in boiling water (or steam). But the final result is amazing: a) a great smelling beverage, b) a good boost for a slow morning, and c) a really good flavor. And the beginning of each new day can be something like that: highly traumatic but quite rewarding. Here is today’s “booster shot” of mornining “quick takes.”
– Lance is still in the maillot jaune of the Tour de France.
– Yahoo! Sports is reporting that as the final week is starting, Lance’s rivals are “resigned to defeat.” Too bad. I sure hope Jan can make the podium. And wouldn’t it be a treat to see Lance pace him there! BTW, today’s stage may well favor Lance and Jan pushing ahead of Rasmussen. If they can get into a time trial mode, they can put some distance into the maillot a pois. I can’t believe I’m saying this: go Jan!
– I love the Yahoo! Sports interactive display for the Tour de France. At the top of the window is a little diagram of the gaps between escapes and the peleton. It’s a cute graphic, but it does provide good info – especially about the time gaps and the various people in each group of riders. At the bottom of the window is a graphical stage profile that shows where the race is on the day’s parcourse. It give a great view of the stage and where the riders are at the current moment.
-CyclingRoo-
Month: July 2005
Format Wars: RSS 2.0 vs. Atom 1.0
As I arrived at work this morning, I noted the lead article on Slashdot. It discussed the impending battle between two feed/syndication protocols. Specifically, there is much speculation that Atom 1.0 has a number of compelling features over RSS 2.0.
As I considered the premise of the article, it made me think of the Betamax v. VHS debate several decades ago. Like that debate, the “winner” (if one must be found) will be the protocol that gains widest adoption. Given the recent Microsoft statements (as well as native support Mozilla Firefox), RSS has gained a formidable foothold. In fact, even Apple has hopped on the RSS 2.0 (w/enclosures) bandwagon with its iTunes 4.9 product. So Atom will need to have some fairly substantial advantages or it will be lost in the groundswell that is RSS incorporation into almost everything.
And speaking of gaining a foothold, the Slashdot article refers to a wiki where the two protocols are discussed. Unfortunately, that wiki has been “owned” by a bunch of haXorz (i.e., WILLY ON WHEELS). Some folks need to get a life! This should be a good debate. And demonstrating thoughtful consideration of issues is one of the hallmarks of open computing. Too bad that some folks think lively debate is equivalent to trivial tomfoolery.
-CyclingRoo-
Update: I wanted to see the differences between the two specs so I started fishing @ Technorati and ran across Randy Charles Morin’s great RSS site. Randy posted a very good quote from Jon Udell. Jon said, “Because today’s blogging infrastructure delivers those benefits sufficiently well, I don’t see a pressing need for most people (or rather, for the blogging tools that most people use) to replace RSS with Atom. But if things evolve in the direction I hope they will — towards richer payloads when content is syndicated among people (“publishing”) and machines (“data exchange”) — then Atom will really start to shine. To the many folks who labored over this specification: thanks for a job well done!” Jon’s full comments can be found here.
Solving One Problem and Opening a Can of Worms
I live at home with a wonderful wife and four great teenagers. My oldest daughter is a nineteen year-old college student. And as the first of four, she often feels “entitled” to special treatment. That’s not her fault. After all, she is the oldest. And much is expected of her. But she can (sometimes) be a real pain. And so begins the saga…
Meredith has been complaining that the wireless signal strength in her room is not very good. Actually, she compains that she can’t stream the music she wants to hear w/o running into periodic network disconnects. And she seems to think that the Microsoft “Repair” option is the best way to fix any network problem. Consequently, I started yesterday committed to the proposition that I would eliminate the reason for her griping.
Situation Analysis
As of yesterday morning, I had the following wireless infrastructure. I use a Linksys WRT54G. In fact, I am using one of the very first WRT54G’s that Linksys built. And I have used a number of different firmware builds over the years. I started with the stock Linksys builds. I then moved on to the Sveasoft builds. After becoming frustrated with the politics of the Sveasoft firmware, I moved to the HyperWRT build. I really like this build as it is the Linksys software with only a couple of minor tweaks – most notably, a power boost feature. So I’ve used HyperWRT for quite some time.
But Avenger (the firmware author) has been working on other things for the past couple of months. So I decided to try a few different builds. For the past few months, I’ve been using the DD-WRT build. This firmware is based upon the Sveasoft Alchemy base. And it adds some nice custom features – including a captive portal (Chilispot). It’s been an interesting build to play with.
In addition to the WRT54G (w/DD-WRT), I have four desktop systems in the house. All four systems use Windows XP. Fortunatley, all four systems have WinXP SP2 installed. Therefore, all three have the Windows Zero Configuration (WZC) support installed. In addition to these systems, my wife and I each have a laptop supplied by our employer. My system runs WinXP SP2 while my wife’s system still runs Windows 2000.
Attempt #1
I tried to reposition my daughter’s computer to get a better signal. This worked. But she wasn’t wholly satisified with the outcome. Actually, she was upset that she had to move anything, but that’s another matter. So I tried moving the wireless router so that I could get better coverage. This worked fairly well, but I couldn’t move the router too far away from the new cable infrastructure that was installed this past Thursday.
In the final analysis, moving stuff around helpd slightly. But for relocation to work, I would have to do some drastic rewiring and movement of the access point. So on to the next option.
Attemp #2
I decided to try the newest stock firmware from Linksys. The currently available version is 4.00.07. Based upon the release notes, Linksys had changed the wireless drivers. So I thought that the new drivers might provide better signal management – and maybe fix the problem. So I went and downloaded the firmware from Linksys and installed it on my router. Since I was using the DD-WRT firmware before, I had to first load a base Linksys firmware build, cold-start the unit (thus wiping out all firmware flotsam and jetsom) and then load the new Linksys firmware (also cold-starting after IPL).
And I love the new firmware from Linksys. It is quite nice. First of all, the new firmware supports WPA2 encryption. From the “Wireless -> Wireless Security” tab in the web UI, I noted all the fancy new options – including WPA2 PSK. So I just had to use this firmware. But there is more to WPA2 then just the router firmware. I needed to get WPA2 support onto all of the client systems.
On my Windows XP systems, I had to first ensure that they were using XP SP2. Fortunately, they all were. I then had to make sure that each system had the Windows zero config (ZCW) support for WPA2. In April 2005, Microsoft released Knowledge Base article #893357. This KB article includes the necessary patches to support WPA2 in the “Wireless Networks” tab of the “Network Configuration” dialogs. So I installed these updates.
But that was only the start. I needed to get new drivers that would support WPA2. Since most of my home systems use Linksys devices, I just had to get the right firmware loads/drivers from Linksys, right? Uh, wrong. Linksys does not provide support for WPA2 just yet. So I had to track down the drivers from Broadcom. BTW, you have to get the Broadcom drivers from a third-party. Fortunately, you can get the drivers for the Broadcom chipset from HP. They can be found here.
Of course, one of the cards was a more recent hardware build (the Linksys WMP54G v4). Apparently, Linksys abandoned the Broadcom chipset in faovr of equipment from RaLink. The drivers for the RT2500 chipset can be found here.
At this point, I installed the drivers on all the machines. Voila. I now had WPA2 support on all of my home systems. And it was easy to get WPA2 support on my office system. I use a Dell D600 with an Intel Centrino chip. I simply downloaded the most recent Intel drivers and I was in business.
My wife’s system was a little bit trickier. She has an older Dell system. And it is running Windows 2000. Fortunately, she is using a Linksys PCMCIA card (WPC54G). The most recent firmware for this card includes a WPA supplicant for Windows 2000. So with the installation of the Linksys code, I was in business.
So after all this research and several software upgrades, I was hoping for success. But there was no change in signal strength. While the WPA2 support is welcome, the new wireless drivers for the WRT54G did not solve my problem.
Attempt #3
I decided to take a different tack and change antennas. Yeah, yeah, I know. Changing antennas might have little impact on the problem. 2.4GHz signals are heavily attenuated by walls, foil-clad insualtion, and other building materials. But I thought it was worth a try. So I went to my local Best Buy and picked up the Linksys High Gain antenna kit. And while my hopes for success were high, the antennas didn’t provide the help I needed. In fact, signal strength dropped within the house. I would note that I had fewer dropped packets (as noise levels were much better). But in the final analysis, I didn’t want to spend that much money just so my neighbors could hear my signal better. So it was time to move on.
Attempt #4
At this point, I was getting a little frustrated. Since I’ve been running this same router for a number of years, I was starting to think the issue might be associated with the radio in the older unit. I had to return the antennas, so I figured that I would just exchange the antennas for a new WRT54G. I was very tempted to get some MIMO gear instead. But I let that craving pass.
So I went to Best Buy and picked up a shiny new WRT54G. I figured that I would be spending less – after the rebates – then I was willing to spend for the antennas. Of course, this meant that I would have to go through rebate purgatory with Best Buy. If you haven’t had to do a mail-in rebate with Best Buy, don’t try it. Fortunately, Best Buy will be phasing out their rebate program sometime during the next five years.
At the end of the purchase experience, I had a new router. And this v3 hardware has some real advantages to the previous hardware. First of all, it’s newer. So the radio signal is more stable. It seems “stronger” as well. Second, there is more memory in this device. This will make my custom firmware woes a little easier for the next few years.
So I got home and configured my brand new router. I first set it up with the stock firmware. I then upgraded it to the new Linksys version. While signal strength was not immensely better, it was good enough to keep working at it.
Attempt #4 – And Then Some
The more I started to think about the problem, the more I was getting frustrated. While the new router helped marginally, nothing was seeming to help in any substantive way. Then, I had a revelation. Approximately two months ago, I switched from HyperWRT to DD-WRT. And that was when my daughter returned from college.
By itself, this shouldn’t mean much. But then I remembered that some settings can be held in NVRAM between firmware loads. And more importantly, different firmware authors have different views on power settings. Linksys believes that power settings should be quite low – usually between 19mW and 21 mW. And Avenger sets the default for HyperWRT at 42mW. But the Sveasoft folks have always liked 28mW. And since DD-WRT is based upon Sveasoft Alchemy, it is set to 28mW by default. So when my daughter came home from college, I had unintentionally switched from 42mW to 28mW.
I could certainly boost the power setting for the DD-WRT firmware from 28mW to 42mW. That would solve things at least for a while. But that just wasn’t good enough for me. I had seen the new Linksys firmware. And I wanted to use the new WPA2 protocols. So I really wanted something with WPA2. After all, I had spent all that time upgrading the client systems to support WPA2. But the Linksys code wouldn’t provide the power boost that was neeeded to solve my daughter’s problems. I really wish Avenger had some magic up his sleeves.
>
Well, the folks from the HyperWRT team have come to the rescue. One of the great things about open source projects is that they are open. People can pick up where others have left off. And while Avenger is extremely busy with his “day job” responsibilities, Rupan has been able to pick up where Avenger has left off. He has taken the Linksys 4.00.07 firmware and added the HyperWRT power boost features. The saga of the last few weeks of HyperWRT development can be found in the “HyperWRT and 4.00.07G” topic at the HyperWRT forum. The bits [for the WRT54G only] can be found here.
So I loaded up the HyperWRT beta bits. And they are meeting my needs in every regard. Many thanks to the Linksys/Cisco folks for choosing to open up the firmware on one of their most successful products. And many thanks to Avenger, Rupan and the rest of the HyperWRT team. You guys rock!
Summary
Did I need a new router? Probably not. My real problems revolved around switches between various firmware levels and the default power settings that various authors used. But the new router is welcome nonetheless. The new radio is much more reliable and should provide an excellent duty cycle. Further, the additional memory will allow me to load all sorts of new features onto the router. And in addition to having a shiny new router (for only a couple of bucks, after rebate), I have also upgraded the entire household to WPA2. All in all, it’s been a successful weekend.
-CyclingRoo-
Success Through Layers
Do you remember when Mom told you that the best way to stay warm on a cold day is to use many layers of clothing? And do you remember the best cake you’ve ever had? For me, it was the layered wedding cake I ate over twenty-one years ago! And most of us remember that the best way to describe/categorize any given technology is to discuss it in the context of the seven layers of the OSI model.
In that vein, I would note that the best way to stay secure is to utilize a multi-layered defense. Part of any multi-layered defense must be the ability to re-direct access requests away from known threat sources. If you can bypass known trouble spots, you can avoid many problems.
With that sage advice in mind, I’ve decided to update my local “hosts” file to re-direct “known bad” destinations to my local (“good”) IP address. Specifically, I have implemented the hpHosts file as a means to maintain a comprehensive list of “known bad” destinations. The previous link describes the how-to’s necessary to implement a new hosts file using the hpHosts file. It’s fairly simple. Just make sure you shut down the DNS Client first, if you’re running Windows XP. Otherwise, you’ll run into some performance penalties.
-CyclingRoo-
Greasemonkey 0.4 Beta
After several weeks of working to squash some nagging bugs, Aaron Boodman and the Greasemonkey team have decided to release Greasemonkey 0.4 for beta testing. I got word of this early this morning via the Greasemonkey mailing list. I’ve installed this version on a couple of machines and found it to be both stable and worthwhile. I can’t wait to see the production version released to the countless hordes of Firefox users – especially the Deer Park Alpha testers who have had to go w/o Greasemonkey (or who’ve had to use the CVS version instead). Great work, team.
-CyclingRoo-
Big George Earns His First TdF Stage!
Today’s stage in the Tour de France will be one for many people’s memories. At the beginning of the day, Lance was comfortably in yellow. By the end of the day, Lance further consolidated his lead. At the beginning of the day, Discovery was licking its wounds from a challenging first day in the Pyrennes. By the end of the day, Discovery showed why they are the team that can win the Tour de France. At the beginning of the day, George Hincapie had never won a stage of the Tour de France. By the end of the day, George had won the queen stage of this year’s Tour. And there was no one who was happier about it than Lance Armstrong.
After only a few kilometers from the beginning of the race, George took off to join a mountain escape. This was not part of Johan’s plan. But it worked out perfectly for Discovery. With a strong compatriot in the break, Lance could trust that George would contain any serious threats from the other breakaway participants. Moreover, if Lance and crew caught up with the escape, Lance would have another teammate he could count on in the final ascent to Pla d’Adet. And best of all, George might actually win!
Well, that’s exactly what happened. George took part in the break, but he never supported it. He gained the time advantage of the break, but he never worked to extend it. In the end, George was left with fresh legs in the last few kilometers. And he took advantage of it. With a few hundred meters left, George unleased an attack on Oscar Pereiro. In a very short distance, George was able to put a six second gap on his closest rival.
So George has won his first ever stage of the Tour! After working with Lance for more than ten years, George has finally earned a solo stage win! And to top it off, George was able to salute his former teammate (Fabio Casartelli) who died in a crash exactly ten years ago today. Most folks thought Lance would win this for Fabio. But I am so excited that George won it. After all, Fabio beat George out for the right to ride that fateful Tour in 1995. This win is a fitting salute to Fabio’s memory.
-CyclingRoo-
Too Hard to Switch? I Don’t Think So
Earlier this week, Forbes had a very good article about how hard it is to switch high-speed ISP providers. The premise of the article is simple: customers aren’t flocking back to the telcos (from cable ISP’s) despite big pricing incentives. The author notes that “A lot of people can’t tell the difference [in download speeds].”
So why would people stay with their cable providers – especially when it costs more?
There are lots of reasons. But two or three come to mind.
>> It is a non-trivial exercise to migrate all online references to your existing online identity.
Changing email addresses sounds simple enough. But it is never as simple as it sounds. Everyone knows my email address – even the spammers. I hate to send all the emails to all my friends and family. I hate to update all of my email subscriptions (list servers in my case). I hate to update every profile on every e-commerce website I utilize. And I hate to update all the web pages that have mailto: tags that refer to my email address.
I have minimized the effort by using a “generic” email address (not provided by my ISP) that doesn’t change. Of course, having a stable email address has its disadvantages. If I am indiscrete, spammers will have a static target for a long time. I have been able to “hide” from a lot of spam by changing email addresses on an annual basis. But I guess I have to nurture a persistent online persona. So for everyone who really wants to reach me (regardless of who my ISP is), then you should send all correspondence to cyclingroo@gmail.com. At worst, Gmail provides space to cover at least a week’s worth of spam! 😉
>> Many services I like to use depend upon a relatively static IP address.
For example, I use RDP to manage my personal system while I am out of the house. I have configured my firewall/router to allow RDP. Moreover, I like to use IPSec to create more secure tunnels into my household infrastructure. So as long as I have a relatively stable IP, this is simple. Of course, I could have a static IP address. But that would cost too much. And I could utilize dynamic DNS (like DynDNS). But while I do use DynDNS, there are times when it is nice to have a reasonably stable, numerical IP address. Cable has provided that for me. DSL never provided that.
Don’t get me wrong, I don’t have anything against DSL. Indeed, I use DSL for a number of commercial ventures. But I have found that cable provides a much more manageable experience for remote management of my personal systems.
>> Both cable and telco ISP services are similar. Indeed, these services are a commodity.
People get connections from every kind of provider. People get IP addresses. People get relatively high-speed service. And support from both providers is similar. And everyone provides email hosting as well as a few megabytes of website hosting. And even AOL provides filtering and parental controls.
So the real question is why would people switch for just a couple of bucks a month?
I contend that most people will pay a couple of extra bucks a month in order to avoid the hassles of minor reconfigurations. For me, I would stay put for a couple of bucks a month difference. Of course, if you annualize that difference, it makes more sense to switch. But most folks don’t annualize the line items in their telco expense. So a couple of bucks means one less Starbucks a week.
So why did I recently switch my provider?
First, the costs (of switching) are not as burdensome on me. I minimize the email impact by not using my ISP email as my only email address. And I can rapidly make any and all changes needed. In my case, the biggest burden of such changes is my wife and the people who send her email messages.
Second, I switched providers because of content. My previous supplier was a cable competitior. I loved their service. And they really forced Time Warner to be more nimble – at least in our neighborhood. But Time Warner brought some local sports programming to the table. Their Metro Sports coverage will allow me to see my daughter play a number of “away” games that I would otherwise miss during the season. Also, I will be able to use someone else’s video footage even on home games.
So I switched because of differentiated services. And this may be the way that many customers look at the subject. Everyone can provide commodity ISP services – at least in the suburban world I live in. Therefore, my allegiance can’t be bought solely for “filthy lucre” – especially in miniscule quantitites. My allegiance will have to come from other “stickier” issues. Today, the “sticky” issue is content. Tomorrow, it may be the quality of service and/or support. But my personal experience is illustrative of one clear point: most people don’t switch for price alone. To get customers back, telcos will need to offer something more compelling altogether.
I sure hope they come up with something.
-CyclingRoo-
Too Hard to Switch? I Don't Think So
Earlier this week, Forbes had a very good article about how hard it is to switch high-speed ISP providers. The premise of the article is simple: customers aren’t flocking back to the telcos (from cable ISP’s) despite big pricing incentives. The author notes that “A lot of people can’t tell the difference [in download speeds].”
So why would people stay with their cable providers – especially when it costs more?
There are lots of reasons. But two or three come to mind.
>> It is a non-trivial exercise to migrate all online references to your existing online identity.
Changing email addresses sounds simple enough. But it is never as simple as it sounds. Everyone knows my email address – even the spammers. I hate to send all the emails to all my friends and family. I hate to update all of my email subscriptions (list servers in my case). I hate to update every profile on every e-commerce website I utilize. And I hate to update all the web pages that have mailto: tags that refer to my email address.
I have minimized the effort by using a “generic” email address (not provided by my ISP) that doesn’t change. Of course, having a stable email address has its disadvantages. If I am indiscrete, spammers will have a static target for a long time. I have been able to “hide” from a lot of spam by changing email addresses on an annual basis. But I guess I have to nurture a persistent online persona. So for everyone who really wants to reach me (regardless of who my ISP is), then you should send all correspondence to cyclingroo@gmail.com. At worst, Gmail provides space to cover at least a week’s worth of spam! 😉
>> Many services I like to use depend upon a relatively static IP address.
For example, I use RDP to manage my personal system while I am out of the house. I have configured my firewall/router to allow RDP. Moreover, I like to use IPSec to create more secure tunnels into my household infrastructure. So as long as I have a relatively stable IP, this is simple. Of course, I could have a static IP address. But that would cost too much. And I could utilize dynamic DNS (like DynDNS). But while I do use DynDNS, there are times when it is nice to have a reasonably stable, numerical IP address. Cable has provided that for me. DSL never provided that.
Don’t get me wrong, I don’t have anything against DSL. Indeed, I use DSL for a number of commercial ventures. But I have found that cable provides a much more manageable experience for remote management of my personal systems.
>> Both cable and telco ISP services are similar. Indeed, these services are a commodity.
People get connections from every kind of provider. People get IP addresses. People get relatively high-speed service. And support from both providers is similar. And everyone provides email hosting as well as a few megabytes of website hosting. And even AOL provides filtering and parental controls.
So the real question is why would people switch for just a couple of bucks a month?
I contend that most people will pay a couple of extra bucks a month in order to avoid the hassles of minor reconfigurations. For me, I would stay put for a couple of bucks a month difference. Of course, if you annualize that difference, it makes more sense to switch. But most folks don’t annualize the line items in their telco expense. So a couple of bucks means one less Starbucks a week.
So why did I recently switch my provider?
First, the costs (of switching) are not as burdensome on me. I minimize the email impact by not using my ISP email as my only email address. And I can rapidly make any and all changes needed. In my case, the biggest burden of such changes is my wife and the people who send her email messages.
Second, I switched providers because of content. My previous supplier was a cable competitior. I loved their service. And they really forced Time Warner to be more nimble – at least in our neighborhood. But Time Warner brought some local sports programming to the table. Their Metro Sports coverage will allow me to see my daughter play a number of “away” games that I would otherwise miss during the season. Also, I will be able to use someone else’s video footage even on home games.
So I switched because of differentiated services. And this may be the way that many customers look at the subject. Everyone can provide commodity ISP services – at least in the suburban world I live in. Therefore, my allegiance can’t be bought solely for “filthy lucre” – especially in miniscule quantitites. My allegiance will have to come from other “stickier” issues. Today, the “sticky” issue is content. Tomorrow, it may be the quality of service and/or support. But my personal experience is illustrative of one clear point: most people don’t switch for price alone. To get customers back, telcos will need to offer something more compelling altogether.
I sure hope they come up with something.
-CyclingRoo-
MSM Talks Podcasting
Juliette Wallack has written a very interesting (and soft) piece about what it takes to be a good podcaster. Her subtitle says it all: “Podcasting Easy Enough for Everyone to Use, but You Must Have Something to Say.”
Juliette has some very excellent observations:
- “I’m 22, just out of college, and don’t expect to be the next Garrison Keillor. But I was intrigued by the idea and sampled the menu of podcasts out there. Some sounded as if they’d been recorded on a walkie-talkie, others like they came out of professional studios.” Juliette coundn’t be more right. Quality varies so broadly. But that is some of the “wonder” and mystery of podcasting. It really does have that early FM feel.
- “Podcast topics range from the latest in gadgets to fine wines. There’s some incredibly polished scripted entertainment and storytelling, and traditional media is now jumping in on the genre.” I hope that the low cost of creating content and feeds will continue to promote the diversity of content that exists today. I love the fact that I can find content that meets my peculiar listening needs. I fear that the “one guy with a message” mystique may soon be lost in the commercialization of the medium. But I hold out hope that content diversity will continue.
- Juliette spent $13 to build a two-minute podcast. OK, that was the cost of her mike. But she was able to say something and get it distributed onto the Internet. And it cost her next to nothing. That is the kind of price point we need.
Freedom of speech demands that your voice can be heard in “the marketplace of ideas.” And podcasting can give almost anyone a voice – provided you have a computer and a broadband connection. In Juliette’s test case, her ability to speak freely had very few impediments.
But I wonder how many people in depressed economic areas have the necessary infrastructure required to express their thoughts across the Internet. Recent numbers show that broadband is available nearly everywhere. But that doesn’t make it affordable everywhere. For middle-class Americans, podcasting is within easy reach. But in some urban (or rural) neighborhoods, the only place where this can be done is in the schools – and sometimes, not even there.
The Gates Foundation is actively involved in getting high-speed connectivity into schools throughout the nation. Bill Gates has said, “Our high schools were designed fifty years ago to meet the needs of another age. Until we design them to meet the needs of the 21st century, we will keep limiting – even ruining – the lives of millions of Americans every year.” Mr. Gates is right. Make sure that wherever you live, you are actively supporting efforts to modernize schools in your community. It will help your community and your world.
-CyclingRoo-
Microsoft Is Listening
For those who were concerned about Microsoft’s proposed purchase of Claria, your concerns have (apparently) been heard. For those who thought that Microsoft would not change a course laid out by its management team, your thoughts should be reconsidered. Today, Ed Bott is reporting that Microsoft will abandon its proposed acquisition of Claria. In my view, this is good. Claria has way too much baggage to overcome. The PR downside of such a purchase would have been immense. Microsoft has apparently recognized that the PR downside far outweighs any upside.
Again, props to Microsoft. The Microsoft of a decade ago might have plunged ahead simply to demonstrate their own arrogance. The Microsoft of today truly recognizes the value of a good corporate image – and the importance of “non-traditional” (WOM) message management.
-CyclingRoo-